America's First Fast Food Breakfast

As documented in The Ray Goad Story, he opened his first 15¢ Hamburger restaurant in 1964 and became a fast food pioneer when Ray’s Kingbugrer was the first to ever serve a breakfast in a fast food restaurant.

The Ray Goad Story

Raymond Goad, Sr.

July 18, 1922 – March 23, 2015


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The Brand Blog

(Originally posted April 7, 2013) As of this posting, I have renamed my Blog, “The Brand Blog.” It is a subject that has long had my interest; and, the growing body of information about branding seems to be a good “niche” for me to focus on. Subscribe, and stayed tuned for anything and everything I […]

The WESTIN Brand

Mid-Career as a corporate lawyer I was fortunate to find myself as Associate General Counsel of what was then known as WESTERN INTERNATIONAL HOTELS. In 1930, hotel owners Severt W. Thurston and Frank Dupar, both of Yakima, Washington USA, formed a partnership in order to manage their hotels more efficiently. Together with Peter and […]

Ray's Kingburger

I have been digging through my journey in “corporate branding” archives; and, today, I came across my very first effort to pitch a product.

Following this ad that I created with a friend while a student at BYU, Dad Ray Goad came up with the idea to serve Breakfast in his fast food restaurants…the […]

Do Not Try This at Home, Part II

Recently we shared with our understanding of Search Engine Optimization (“SEO”); and, this posting continues that discussion with some of the fascinating new tools that we use to enhance your page rank.

As explained then, while we believe the more our clients know, the more they will appreciate the value of what we do, we […]

Do Not Try This at Home, Part I

I had to laugh out loud when the talking head I was watching on TV was being green-screened in front of a ubiquitous bookshelf background with a set of World Book Encyclopedias–an arcane archive of information, with an index.

While April 7, 1969 is the day the thing we call the Internet began, it was […]